FRIENDS WHO SHOP - by Junction Magazine

FRIENDS WHO SHOP

FOUNDED BY TWO YOUNG TAWHARANUI ENTREPRENEURS, DANIEL HUBBARD AND PAIGE PATTEN, FRIENDSWITH® IS A NEW SOCIAL PLATFORM THAT ENABLES LOVERS OF FASHION TO CONNECT WITH BRANDS AND ONE ANOTHER TO BUILD A COMMUNITY.

WORDS SHANNEN FREAR

A custom-made app like no other, FriendsWith® aims to ultimately bridge the gap and create an elevated shopping experience for everyone to enjoy. A promising addition to the online shopping and affiliate earning market.

The pair have always had an entrepreneurial spirit. Over the years they have experimented with many different ideas and are now successfully running three incredible businesses. It was in the first 2020 lockdown, where the couple were gifted the extra time at home. This gave them the opportunity to re-evaluate why their current roles were not filling their cup. Feeling inspired, Daniel and Paige immediately got stuck into brainstorming and pouring love into their new ‘baby’; FriendsWith®.

The concept of FriendsWith® was developed through Dan and Paige's own personal online shopping experiences. The lightbulb moment sparked when the pair realised that they were relying heavily on social media, not only for outfit inspiration, but also as a more interesting and fulfilling way to shop. If you are a retail savvy customer looking for a modern and creative way to shop, get inspiration and maybe even earn, FriendsWith® offers a world of exclusive fashion and lifestyle content, with all images shoppable, meaning you can purchase the item you fall in love with, right then and there.

 

The FriendsWith® app gives power to consumers. It allows creators to only share content and products that they have purchased themselves, making the content that shoppers are being shown 100% authentic and genuine - something that can easily be lost in the modern online world we live in today. The platform offers a cutting-edge means of earning, sharing and shopping.

Inspired by building a business that will make an impact as well doing something incredible with their time, the founders are excited to watch it grow into something that helps shape the new generation of E-Commerce.

“Dan worked tirelessly on bringing our ideas to life, by building the code for FriendsWith® as a complete personalised solution. Because it is a custom app, everything we achieve is totally unique and brings an entirely customer focussed experience,” explains Paige

The dynamic duo also run Studio Boucle, a luxury home brand, as well as Friends With Vintage, an online vintage clothing store. “Starting businesses comes naturally to us because we don’t let the fear stop us from trying, we really just jump in the deep end”, they explain. 

Cherishing the fact that they get to work together, live together and learn together every day, Paige says they live by the quote “you will miss 100% of the shots you don’t take”. In other words you can’t succeed if you never try.