5 Ways Brands Can Benefit from Joining a Social Marketplace
A social marketplace is an online platform where eCommerce and social media come together to create something awesome. The concept is relatively new and growing FAST.
Here’s how it works: users (brands and influencers) curate a selection of their favourite products and post them on their social marketplace feed. Their followers can then purchase the items directly through the platform. It’s a great way for brands to connect to new users, grow their audience, and make more sales!
Let’s talk about 5 specific ways your brand can benefit from joining a social marketplace like FriendsWith.
Benefits of a Social Marketplace
The following benefits of a social marketplace will give you the information you need to make the best decisions for your business. Once you understand how much putting your brand on a social marketplace, you can take the next steps to join, list products, and make sales!
- Rank higher in Google search results
You probably already have a website and a few social media accounts for your brand – Instagram, Facebook, Twitter, etc. Having a strong online presence helps people easily find your business through Google and gives you a better chance of showing up on the first page of search results.
Joining a social marketplace will make your brand’s online presence even stronger and, therefore, contribute to a high Google ranking.
- Reach your target audience with specific products
Even your most loyal customers might feel overwhelmed when they browse through your online catalog. You can highlight your best (or newest) products one by one on your social marketplace feed and invite users to purchase with just a few clicks. With fewer options and a curated selection of products, your customers will be able to make faster decisions – which means fast sales for your brand!
- Connect with new influencers
Influencer marketing is expected to become a $15 billion industry in 2022. It is an incredibly popular and successful marketing strategy that enables brands to reach audiences all over the world with just a single agreement.
Even better: influencers allow your audience to see your products in action! Understanding how a piece of clothing will look when it’s put on and learning how to use products correctly will make users more apt to buy.
- Expand your reach
Social marketplaces have users from all over the world. This means that you can expand your brand to global markets – there is limitless growth potential! You might learn that you have a huge fanbase in another country. Once you have that knowledge, you can target your marketing efforts to that area and see your brand reach new heights.
People no longer want to buy from massive brands that don’t bother to make a connection with them. Today’s buyers are emotionally motivated – they want to buy from brands that express authenticity. Using a social marketplace will allow your brand to meet customers where they are, work on developing those authentic connections, and make sales.